Mobile Advertising is the future

With the growth of social media, more and more people are catching up with social networking and other internet applications and softwares, in order to communicate and connect. Advertising agencies, in order to catch the consumer's attention, use mobile advertising, taking advertising to a different dimension. Mobile advertising continues to expand faster than expected, with advertisers giving engaging marketing experience.

Customers relate mobile advertising to online or internet advertising, which include Mobile Web Banner, Mobile Web Poster or pop-ups. Facebook, Google, Whatsapp, Instagram and WeChat are accounted for a successful hike in use of Mobile-Web advertising, figures increasing manifolds. Mainly, Mobile Advertising is mainly dominated by SMS advertising, which covers over 85% of the generated revenue. And MMS advertising; existing in the form of mobile games, mobile videos, mobile applications etc.

 Users operate their smartphones and tablets throughout the day, due to which marketers have engaged the customers on their mobile devices, to serve the purpose of advertising. Mobile advertising provides effective way to reach the target audience, as accessibility has become easier with the availability of mobile as a medium. Mobile advertising is cheaper as compared to other forms of advertising and have time relevance, thereby, maintaining credibility as there is no delay when notifying about certain events and schemes.

Mobile advertising has become more effective and is increasingly becoming a daily activity to many people. Brands and business sectors have changed the platform of mobile advertising and are using viral marketing methods, creating a sense of intimacy and friendliness with their customers. Being a successful and a popular marketing tool; mobile advertising e-marketers are broadening the mobile advertising spectrum and investing in mobile advertising for higher returns. Mobile advertising is being considered the prodigy of digital advertising, estimating its reach to 1 billion devices.

Integrating Online Marketing with Print Media for Success

From the past few centuries, we have witnessed a great transformation in marketing and advertising strategies- the strategies that have turned from local to the more focused approach i.e. micro localization that has improved the importance of the digital media giving cost advantage. If we talk about today's fashion of marketing, we'd find that both the aforementioned marketing strategies are going neck to neck in proliferating businesses across the globe. In the midst, if asked about online marketing, what is the first thing that tickles in your mind? Guess, social media platforms like Facebook, Twitter, LinkedIn and all that come under the league? A very lucid guess! But, there are many other digital marketing options which can take a start-up or any business to its zenith.

To mention some: email marketing, Google ads, blogs and banners amongst others lead the chart. In the contrast, if we look upon print media's way of doing the same then, things would be just the opposite. This type of marketing is entirely different from of that of the former one, as it is technically the backbone of traditional marketing. Thus, as a frequently used advertising tool, print media is still recognized as a strong way reaching more places and people whilst maintaining the creditability. For instance, printing a book was; is, and will always has its own charm. In today's digital-addicted world, people still prefer printing brochures, pamphlets, hand bills, posters, visiting cards, greeting cards, magazines, newspapers and what not! Moreover, places like remote areas where digital media has not reached, print media is filling the gap doing the needful.

In today's highly competitive world, both the marketing ways have joined their roots coming-up with miscellaneous success stories of myriads of businesses. There is no denying fact that the online marketing holds the advantage of low costs, flexibility in purchasing power, statistical results of progress in business, pay-per-click advertisements, Google maps etc. Its integration with print media has come-up giving double advantage to the help seekers. Thus, the amalgamation of online marketing collateral with online media is all about integrating marketing communication. In simple words, doubling on the marketing! Hence, one can easily go with an agile 'online marketing' of one's business along with the 'print one'. Not to forget, if the former way is swift enough to undertake then the latter one requires firm efforts in execution of the same, which is appreciated well on its own ground. In a nutshell, as mentioned earlier, together they both create success stories.