Is digital marketing here to stay?

The world has transcended with the limitless boundaries of Digital media. It’s the only media channel that has empowered the marketers’ maximum possible reach. The various technological advancements and innovations pose another insightful question that whether 'Digital Marketing' is here to stay? To understand this lets delve into the below and read on more about the trends governing the industry and their subsequent impact on the marketing dynamics:

Digital Marketing

Digital marketing has revolutionized the whole world with its high engagement, quick response and focused approach. It's a unique marketing tool which allows the use of various platforms such as websites, e-mail, various apps (classic and mobile) and the most useful channel-social networks. The Digital media uses multiple technologies and electronic devices such as personal computers, tablets, smart-phones, cellphones and gaming consoles to engage target audience. It is useful to serve the internal audiences and the external audiences as well. In addition, the systems are used to extend the reach to other key target audiences such as affiliates, suppliers and strategic corporate partners.

The Future Trend

The word ‘digital’ is generally understood to mean ‘a new’ marketing channel. A channel specially created by the invention and advancement of the Internet and worldwide web. However the picture of digital marketing is already clearing out with its variants and channels mushrooming up. What will you say about web-enabled TV? The Mobile apps let you scan your own groceries in-store. Outdoor ads with QR codes and/or cameras allow interaction. Radio ads and posters tell consumers to ‘like us on Facebook’ and many more such mechanisms.

The Past trend

The past pattern tells us that new media channel never works against it as 'Pesticide'. Instead the entire media works in-sync with each other. The different marketing channel allows more creative and innovation possibility making it more powerful so at present the Digital Marketing is booming to the next level like 'The phoenix bird'.

So it’s time let’s get our marketing caps onto our heads to entice today’s informed new-age digi-savvy consumer and embark on the trend which is rightly being called the FAD of the season- the Digital Marketing!

 

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Djing- The New Career Opportunity

The world is round just like the turntables. It vibrates with countless heartbeats the way the latter quivers with the beat of the music. In short, the whole world breathes in the aura of music. It just needs a true perceiver to put it forth in the form of a groovy track. Playing music for its enthusiasts is challenging yet exciting. Only a music maven understands and knows what could actually sways the crowd raving-in the clubs or in the parties where music is played loud with the smashing blend of music tracks. 

There was a time when disc jockeys would record music on records – shaped like discs. But as technology progressed and society got more advanced, new equipments like vinyl records, mixer, microphone, MP3 players, drum machines, laptops etc became the basic requirements of DJs to play at radio stations, late night club parties or at prodigious events. Indubitably, music has always been the backbone of entertainment and stressbuster. With time the scope of DJing has been elevated giving a wider space to DJs to rollick the crowd with their lively tracks. 

To become a DJ not only rocking the turntables is important but spinning, scratching, beating juggle and skillfully playing the records are also salient. In the midst, if one is already attuned to the melody and variations pertaining to it, it's like getting browny points in advance in this money-making career line. DJing is all about spontaneity and leaving an impact on audience. If a DJ rocks a club successfully there will definitely be more clubs inviting him with lucrative offers. It's up to the knack of the music-scratcher how well and how long he/she makes the crowd dance and yell for keep-the-ball-rolling. Hence, it eventually depends on one's flair and chemistry with music that makes his name known across the world. 

On a whole, discern a career in this line, if one possesses the quality of tackling and controlling the emotions of the tunes keeping the crowd dancing to each foot-tapping beat of the music.